Most commonly, online dating apps focus on men. The commercials are directed towards men, and the website layout itself may be heavily geared towards men. This is all based on the concept that dating is a man’s game. The man finds the woman, the man is the first to initiate contact, and the man is the first to ask the woman out on a date. Whitney Wolfe is the CEO of Bumble, a female-focused dating app that changes the game, empowering women to take control. Visit deadline.com to know more about Whitney Wolfe
Originally when Whitney Wolfe thought of founding her own company, she wanted to get out of the online dating game. Her original inspiration was to create a special online social space for women, not a dating app. After meeting with Russian dating app founder Andrey Andreev, her inspiration quickly changed. Andreev convinced Wolfe that she should stick with what she knew best, online dating apps. It was definitely a good direction to go. Since founding Bumble back in 2014, it has attracted 35 million users and is America’s fastest growing dating app, drawing in a 70% increase in users every year. You may be surprised to find out that Whitney Wolfe only has 6 years experience working on online dating apps considering the tremendous success she has had with Bumble.
Because Bumble is a feminist-centered app, they have unfortunately had to deal with some tough criticism due to anger against feminist entities. At one point, personal details of staff members were posted online. This has caused Whitney Wolfe to suffer from anxiety, and she has employed bodyguards as well as full-time security at her office to keep her and her staff faced. Even though this opposition is unfortunate and in some cases very extreme, it goes to show the true success and exposure that Bumble has had, and it is easy to say that Whitney Wolfe has created a legendary online dating app that will continue to thrive for years to come.