Alexandre Gama: A Worldwide Executive

Alexandre Gama is a Brazilian entrepreneur and advertising executive. He is widely regarded in Brazil as one of the country’s most creative minds and has won numerous awards for his work over the past 35 years. Gama has owned and operated his own agency, Neogama since 1999.

Gama graduated from Brazil’s prestigious Armando Alvares Penteado Foundation in 1982 and set off on his career as a copy writer for Standard Ogilvy & Mather that same year. In 1990, Gama caught a huge break, moving onto work as a creative director at DM9. By 1999, Gama had risen to be the CEO and COO of the agency, Young & Rubicam. He decided to start Neogama that year and to be his own boss.

Neogama has since become an award-winning creative agency, winning nearly two dozen Golden Lion awards at Cannes since 2000. Alexandre was the very first Brazilian to be asked to teach a Masterclass at Cannes, as well as the first to be named as the Global Chief Creative Officer of BBH, a worldwide network of agencies.

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